So you love clothes and decided to take a dive into the world of retail. You love clothes and fashion so much this should be a cakewalk. So you setup your store and open your doors and don’t find the success you expected. Instead of giving up try giving your store a makeover. It may not be your merchandise that customers are opposed to it may be the look and the feel of your place of business. People are more driven to venture into places that they enjoy being this means the store’s esthetics need to be welcoming and geared to your target audience.
Light me up! Have you ever noticed how in some lights skin can look pale and even greenish? There is probably not one person who is going to make a purchase if they think they look undesirable in the mirror. The lighting can also affect the colors of the clothing and that can affect a consumer’s decision to purchase or not–even whether to leave or stay in the store to browse. A store that is too dimly lit can make potential customers tired and detract from their mood to shop. Be sure that you choose lighting that is bright and that has a hue able to flatter most skin tones. If the customer feels beautiful in your clothes and looks better when they see themselves in the mirror, they will usually make a purchase before leaving.
The who factor…Another huge mistake you could make is to not consider your target demographic. Teens will not be enticed into stores that have an aged feel to them. For this age group, you need to create and edgier feel. This can be accomplished through color and décor choices as well as music choice and volume. If your store is geared more towards your grandma, blasting the latest European club hits is probably not the best idea. Circling back to the topic of color and décor, it is thought that certain colors can evoke specific feelings. This is called color psychology. Then the general rule of thumb is: For a store geared towards women and girls, choose feminine colors like pastels, purples, and aquamarine.
For a store geared towards men, blues grays and black are the old faithful hues. Red is quickly becoming a very desirable color for accents.
How about you?
Do not underestimate how your attitude affects your store. If you are not pleasant or make the customers feel uncomfortable they are going to go running in the other direction. You also want to stay away from being too pushy. Consumers do not like to feel like they are being bullied into a purchase. No matter how much they loved the item, if they feel the purchase was made under duress they will often return it and never come back. As you know the key to staying successfully in business is to create a loyal following.
These are three factors that could be having a negative effect on your business. If you find that this is not the case, talk to the customers and really listen to what they are saying. Set up a means by which you can get feedback from a customer on what they liked and didn’t like about their shopping experience. Over time, this should allow you to perfect everything and please many people. You won’t ever please everyone–that’s impossible. So don’t take it too hard if just one person does not look favorably on your store.
Author Booths is a guest post by Vic Abrams, an occasional guest-blogger, and a full-time design enthusiast. She currently writes on behalf of Prints on Wood a large-format print company that specializes in wood printing for artists and photographers. Besides of design, Vic likes to do sports, her favorite one is tennis.