If you own a restaurant, one of the toughest things that you face with your business is simply getting the customers through your doors. Competition is rife in a saturated market as this, so you will no doubt be aware that you have to do whatever you can in order to have customers sitting at your tables every evening.
Image Credit But with millions of savvy shoppers using the Internet and mobile devices such as smart phones to find out where their nearest Indian or Chinese restaurant is, for example, you are most definitely missing out on this revolutionary way to gain new customers who have never even known that your restaurant has existed! However, despite this fact, many restaurateurs fail to take advantage of such a goldmine of a marketing opportunity, which often leaves their restaurants facing the prospect of disappearing into obscurity! If you don’t want this to happen to your restaurant, then here are some top tips to help you better engage with your customers:
Get registered on Google Places
In case you are not familiar with it, Google Places enables your business to literally be put on the map! When you search for a product, service or business name on Google, the search engine will attempt to determine whereabouts you are and display a set of results tailored to your locale.
So, for example, if you have an Indian restaurant and someone searches for “Indian restaurant” in Google, should your restaurant be near to the location of the user and your restaurant is on Google Places, it will show up as one of the restaurants in the first page of the search engine results pages.
You should also bear in mind that many people use Google from mobile devices like smart phones and tablets, not just from desktop and laptop computers, so those results will also show up too. This is handy if a potential customer is not at home and is looking for a nice Indian restaurant such as yours to take their wife out to dinner to later that same evening! Don’t go overboard with Face book and Twitter Many restaurants have a social media presence on Face book and Twitter, and whilst it’s a good idea to maintain such social media accounts and engage with your customers, some restaurateurs might spend every single day posting up about any old rubbish.
Use social media only as a platform to communicate useful and relevant information, such as information on special offers, awards, and newspaper interviews and so on.
Don’t ignore review sites one of the most famous review sites for restaurants is Trip Advisor, and even if your restaurant is not on there, a Trip Advisor user can request that it be added. Make sure that you keep an eye out for online reviews of your restaurant, as many people use them as part of their decision-making process when it comes to booking a table at your restaurant or someone else’s.
If you see lots of negative reviews about your crummy wallpaper and mismatched tables and chairs, take this feedback on board and give your restaurant a makeover. If you don’t have the cash for such an Endeavour, borrow it from a company that offers restaurant finance!